Getting Started with Shooting Phones Commercials: Traditional vs. Phone-Based Methods

Hello! If you're interested in making commercials and are wondering where to start, you're in the right place. Shooting commercials can be a fun and creative process. However, you may have some questions about which methods and equipment you should use during this process, right? Whether you are considering shooting using a professional set of equipment with traditional methods or taking a more mobile approach with shooting phones, both methods have their advantages and requirements.

First, let's consider the traditional methods. Professional equipment can, of course, give you higher-quality images. But this comes at a cost: more equipment, more labor, and, of course, more expense. But is this really necessary? I mean, unless you are looking for a Hollywood production, is all this expense and effort necessary?

This is where shooting phones come into play. Smartphones have become so advanced these days that they've transformed into a portable film studio in our pockets. In fact, you may be surprised that many of the impressive videos you watch on social media were shot with just a phone. How do you think this is possible? Shooting phones now offer both high resolution and AI-powered features. This saves you from having to deal with a large production team.

Now, let’s take a closer look at these two different approaches. Professional equipment or just a phone? Which one might be better for you? Let’s dive into each option to see what equipment you might need and which methods will best express your creativity with shooting phones.

Let’s get started! If you have any questions or want more information on a specific topic, feel free to ask me. By the end of this article, you’ll probably feel inspired and ready to shoot your commercial using shooting phones!

Traditional Method Commercial Shooting

When you decide to shoot a commercial, you might consider setting up a professional set using traditional methods. This can improve the quality of your video, but it also brings some challenges. So, what equipment do you need for such a production, and how much does it cost? Let’s take a step-by-step look at the process of traditional shooting and how it compares to shooting phones.

Camera and Cameraman

We start with the camera. High-resolution professional cameras ensure that your videos are clear, detailed, and of high quality. Working with a cameraman ensures that the images are shot with a professional touch. The experience of the cameraman is very important in framing the scenes correctly and capturing the appropriate angles. However, the biggest factor to consider here is the cost of this equipment. Cameras and cameraman services can consume a significant portion of your budget, making shooting phones an appealing alternative for those looking to save money.

Lighting

Then comes the lighting equipment. The quality of the lighting while shooting determines the atmosphere of the video and can attract the attention of the viewer. Equipment such as softboxes, spotlights, and reflectors allow you to ideally illuminate the area you are shooting. Proper lighting allows you to control elements such as shadows and brightness while making the scene look professional and attractive. However, such equipment can be laborious to install and transport, as well as costly. In contrast, shooting phones often perform exceptionally well in natural light, providing a simpler setup.

Green Screen

A green screen is a tool that allows you to use your imagination without limits. If you want to create background changes, special effects, or fantasy environments, a green screen may be exactly what you are looking for. It is the ideal solution to achieve Hollywood-style special effects and transport the viewer to a different world. However, the application of such techniques requires certain knowledge and experience, whereas shooting phones often come with built-in software that makes these tasks easier and more accessible.

Sound Equipment

In addition to visual quality, sound is also important. Microphones, boom poles, and voice recorders allow you to record high-quality sound. To convey your message to the audience clearly and effectively, sound equipment must be selected and used correctly. Low-quality sound can affect even the best shooting and distract the audience. Fortunately, shooting phones often have compatible microphone attachments that can enhance sound quality without the need for a bulky setup.

Post Production

Finally, we come to the post-production stage. This is where post-shooting processes begin: color correction, adding effects, sound editing, etc., are necessary for the video to reach its final state. Professional software and an experienced team can help you in this process. This stage determines the quality standards of your video and gives it a professional look. On the other hand, shooting phones come with user-friendly apps that streamline this process and make it accessible to everyone.

So, is all this equipment and professional support always needed? Or is there a simpler and more economical way? This is where shooting with a phone comes into play.

Shoot with Shooting Phones: The New Generation Production Method

Thanks to the rapid development of technology, it is now possible to shoot impressive videos even with the phone in your pocket. This offers a more economical and practical solution than traditional methods. Want to learn about the advantages of shooting with a phone and the necessary equipment? Here, we explain how you can shoot successful commercials using shooting phones.

Phone: The Power of Modern Cameras in Your Pocket

The high resolution and wide dynamic range that used to be available only to professional cameras are now available on shooting phones. For example, phones like the iPhone 14 Pro offer the ability to shoot 4K resolution videos and achieve clear results even in low-light conditions with advanced sensors. These features form the basis for quality video production. The development of phone cameras every day is revolutionizing video shooting and making it easier to capture high-quality footage.

Tripod: A Simple Solution for Stable Shots

When shooting with your phone in your hand, you may want to get smooth and stable images. This is where mobile tripods come into play. These small and portable equipment stabilize your phone and prevent shaking during shooting. Tripods provide great convenience, especially in moving scenes or long-term shooting. These equipment, which are extremely easy to use, make your shots look professional and enhance the quality of your shooting phone videos.

LED Light Panel: Bright Shots Even in Low Light

While shooting phones produce great results in natural light, you can use LED light panels to improve their performance in low light conditions. These compact light sources illuminate your scene, making colors and details more vibrant. Controlling the light level while shooting can help you draw the viewer's attention to the right places and ensure your videos have the desired impact.

Ring Light: The Key to Facial Lighting

Especially in portrait shots or vlog-style videos, good lighting of the face is of great importance. Shooting phones often benefit from ring lights, which provide even and natural light to the face. They increase the brightness in the eyes, allowing you to achieve a more attractive look. These lights, which are quite simple to use, are ideal for social media content and interviews, helping your subjects look their best.

Lapel Microphone: Improve Sound Quality

In addition to improving video quality, sound is also very important. The phone's built-in microphones often do not produce professional results. However, you can improve the sound quality of your shooting phones with lapel microphones. These small microphones, which easily connect to the headphone jack or via Bluetooth, reduce external noises and ensure that the sound comes out clear and clean. It’s a perfect solution for interviews or talk videos, adding a layer of professionalism to your projects.

Green Screen Apps: The Power of Effects

Instead of traditional green screens, adding special effects has become much easier with phone apps. Apps like Filmic Pro or Adobe Premiere Rush allow you to add a variety of backgrounds and effects to your videos. This offers unlimited space for creative projects. With shooting phones, you can use your imagination and feel like you’re shooting in different locations, offering your viewers unique experiences that stand out.

Video Editing Apps: Professional Touches

After the shooting is complete, you may need to edit your videos to make them look professional. Apps like CapCut, InShot, or LumaFusion, which are available on shooting phones, allow you to easily perform operations such as color correction, audio addition, and effect application. These apps offer all the tools you need to make your videos more impressive and appealing, empowering you to produce content that resonates with your audience.

Advantages of Shooting Phones

One of the biggest advantages of shooting with a phone is that it saves time and money. You can have the freedom to shoot without having to carry traditional equipment. You can also achieve great results even using natural light. It is an ideal option for those who want to create commercials quickly and easily with shooting phones.

Another important benefit of shooting with a phone is flexibility and portability. Thanks to small equipment, you can easily shoot outdoors or even in narrow spaces. For example, a small business owner can shoot professional-looking product promotion videos to post on social media with just a shooting phone and some simple equipment. This keeps the cost low and allows you to reach a wide audience, making it an excellent choice for businesses looking to expand their reach.

Let's say you run a small restaurant and want to introduce new dishes on your menu. Instead of hiring a camera crew, you can shoot delicious dishes using your shooting phone and some simple equipment. As a result, you can reach your target audience on platforms such as Instagram or TikTok and attract customers. Moreover, this method avoids large production costs, allowing you to allocate resources more efficiently.

As a result, shooting with a phone offers a great alternative, especially for small-scale projects and those with limited budgets. By using your creativity, you can create quality content and impress your audience. By evaluating these opportunities offered by technology, you can start your own production adventure using shooting phones.

If you want to get more information or share your experiences, you can contact us by commenting below. Also, you can look at our website to check out our product. It's designed to be the best friend for you while producing commercial videos with shooting phones!